It seems every company is using AI these days. From aeroplane companies to major film studios, and all in between. However, we’ve seen this over-eagerness to jump on the latest trend before with blockchain back in 2019 and the dot com bubble in the 2000s.

It’s called the Gartner Hype Cycle and here to explain it and how it relates to AI, Cameron from the Thursday Daily chatted to Dr Gediminas Lipnickas, Lecturer of Marketing at the University of South Australia.