Saudi Arabia’s massive investment in gaming giant Electronic Arts has sparked debate about power, politics, and image control in the digital age.

Some call it ‘game-washing’, a new form of soft power where influence plays out through the worlds we play in.

Jacqueline Burgess, a Senior Lecturer in International Business, joins The Daily to unpack what this deal reveals about global media, reputation, and the future of gaming culture.

If you would like to know more, you can read Jacqueline’s article on The Conversation.